WHO

11X take birth in Milano in 2018 as a brainchild of Matteo Bertolio and Raffaella Palmieri creativity.

The first step of the journey was a challenge to create a personal vision of beauty, rough, natural, deep in meaning, a conjunction between an ancestral essentiality and a cutting edge futuristic vision.

They both believed in the power of circumstancies and in the inexistence of casualty and they strongly started working on a lifestyle brand that could nourish their concept : this was the birth of 11X - 11 the major arcana The Strenght and X the latin number for 10 that symbolize the perfection of the beginning - translated into an imaginery binary code expression of a non binary human evolution.